• Ethnographic research, where we study the user / client in their context, analyze their experiences and relationships, to identify behaviors, values, preferences, motivations and unsatisfied, hidden and latent needs that are impossible to discover through traditional research processes.

• Interaction with user, early adopters and extreme users. We conduct empathic and in-depth interviews, and focus groups, to discover valuable insights from what people say, do and interpret and the way in which they interact in the real context.

• Analysis of industry benchmarks and competitors to identify best practices, understand different business models and explore opportunities that may be innovative.

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